In 2008, Barack Obama showed the world what campaigning in the 21st century looks like. The prevalence and simplicity of his “hope” campaign – which appeared everywhere from Times Square to Twitter to MTV – often resembled the release of a new iPhone model more than the usual, bumper-sticker-lawn-sign campaign.
In fact, the result of his strategy was exactly what he had hoped for: a voter turnout among young Americans that was the highest since the Vietnam War, and a large reason for his victory. Despite the upward trend, however, voter participation among college-age students still failed to surpass 50%, and was once again the least-voting age group.
This election, the youth vote must increase even more –because it’s even more important.
The issues awaiting the next presidency – healthcare, U.S. military role, unemployment – are all issues that…
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