For businesses to compete in today’s professional climate, they must be effective communicators. From knowledge management and recruiting, to emergency communication and promotion, social media has completely changed what it means to be an effective communicator.
Gil Manzano, Chief Administrative Officer at ACI Specialty Benefits, spearheaded the social media integration efforts, and has been an outspoken advocate on the benefits of social media.
“At ACI, the benefits of social media have been seen on many fronts, and we’re discovering new uses daily that help us better serve our clients,” explains Manzano. “We have been able to generate sales and recruitment leads, offer instant resources and alerts during the recent blackout and earthquake, and connect with other professionals around the world for collaboration on best business practices.”
To read the Human Resource Executive Online article in its entirety, please follow this link.